Challenge
For nearly 60 years, the Brennan family has been perfecting the art of beef preparation in their family restaurants. In Dickie Brennan's own words, "We're not here for today; we're here for 50 years down the road." Guests of Dickie Brennan's Steakhouse are treated to a grand dining experience, with all the hospitality for which New Orleans is noted. Plaine Studios was hired to develop websites that would reflect this legacy for the Dickie Brennan family of restaurants including Dickie Brennan's Steakhouse - the first of 3 websites to be launched in 2008.
Solution
Design
Plaine Studios aimed to capture the look and feel of Dickie Brennan's Steakhouse with a visual design that mirrored many of the elements that can be seen at the restaurant. By working with tile patterns and colors found at the restaurant, Plaine Studios designed a website that retained the feeling of dining at the restaurant.
Functionality
The Dickie Brennan's Steakhouse website features new menus and recipes regularly, and Plaine Studios delivered a content management system that allows staff to easily update the website while retaining the aesthetic attention to detail throughout. In addition, the website allows visitors to submit reservation requests online as well as send e-vites to friends.
Conclusion
By understanding the deep history and attention to detail in the Brennan family of restaurants in New Orleans, Plaine Studios successfully delivered a website for Dickie Brennan's Steakhouse that reflected their passion for quality food and service. Plaine Studios will be launching websites for Palace Cafe and Bourbon House in late 2008.
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